Sylvester Rewilding Brand Identity
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Sylvester Rewilding Brand Identity
Sylvester is a
new-generation environmental initiative transforming neglected land into collectively owned, governed, and restored ecosystems across Europe.
THE MISSION:
make rewilding accessible to everyone, turning citizens into active participants in rebuilding biodiversity at scale. At the core of this model are WildTokens, digital representations of specific plots of land managed by the community. Each token connects people directly to the land they help rewild, enabling transparent governance, collective decision-making, and ongoing ecological action. WildTokens turn passive support into active ownership, creating a scalable, participatory system for restoring nature.
VISUAL CONCEPT
Sylvester Rewilding Brand Identity is built from the land up, carrying the warmth of old adventure guides and the spark of shared campfire stories. The palette pulls straight from wild places: petrol blues, deep greens, burnt earth, and sunlit yellow, colors that feel both familiar and exciting. Typography is bold and sure-footed, echoing trail signs that once led explorers forward. And our square icon system works like playful little field tags: geometric, intuitive, and rooted in the simple joy of mapping what matters.
BRANDING
A LIVING SYSTEM
Together, typography, color palette and iconography, form a visual language rooted in real landscapes and real people. Sylvester Rewilding Brand Identity reflects the slow, collective work of rewilding: hands in soil, species returning, communities gathering around shared land. Sylvester’s identity is not abstract; it is embodied. It feels like standing at the edge of a treeline at dusk, or sitting around a campfire beneath a wide sky: connected, grounded, and oriented toward a wilder future..
LOGOS & ICONS SET
The Sylvester logo expands into a versatile ecosystem of marks: small, collectible symbols that feel like the stickers and field tags you’d gather across years spent outdoors. Alongside the primary logo, the Wild Token mark sits as a digital counterpart: a bold, modern stamp that connects on-the-ground stewardship with its Web3 layer.
Each icon uses clear, friendly linework that keeps things approachable while still holding a sense of scientific purpose.
Designed within square frames, they adapt naturally across field kits, event materials, mapping tools, and social overlays. Together, the Sylvester logo, the Wild Token symbol, and the wider icon family form a system that’s tactile, modular, and ready to move seamlessly between the physical world and its digital twin.
WILDTOKENS
WildTokens are Sylvester’s core innovation digital certificates that give anyone the ability to co-own and co-govern real land. Each token represents a specific plot within our pilot site in Galicia, granting transparent access, voting rights, and a direct role in guiding restoration decisions. It’s a new model of land stewardship: collective, democratic, and built for long-term ecological impact. Tokenization solves a fundamental problem in Europe: land ownership is concentrated, expensive, and inaccessible, especially for younger generations. WildTokens flip that dynamic by making participation open to all not as a speculative asset, but as a shared commitment to rewilding.
APPLICATIONS
Field-ready materials for activations, workshops, and public events.
• Stickers
• T-shirt designs featuring icon clusters and bold typography
• Roll-ups using the core palette, map-inspired geometry, and mission statements
Expanding the identity into tactile, communal spaces
SOCIAL MEDIA
A scalable toolkit for storytelling, recruitment, and transparency.
• Templates blending portraits, landscapes, and data
• Route-like grids and survey-map structures
• Bold calls to action supported by icons and micro-illustrations
We built a scalable toolkit that empowers the Sylvester team to create beautifully consistent content throughout the year with no design expertise required. Each template blends portraits, landscapes, and data, giving stories a human face while anchoring them in real place.
WEBSITE DESIGN
A clean, impact-first platform built for clarity and trust. Navigation follows a map-like logic, guiding users through projects, species, and land updates through intuitive interactive modules. Minimal UI and bold typography keep the experience focused, while a clear visual hierarchy supports learning, storytelling, and action at every step. Built collaboratively in Figma with our developer, photographer, and copywriter, the website became a true co-creation. The result is more than a platform it’s a living community hub where information, participation, and impact come together seamlessly.
COMMUNITY
Our community thrives through a mix of digital connection and real-world experiences. Festivals, wildlife expeditions, and campsite gatherings bring people together on the land, turning shared values into shared memories. With a strong brand and clear storytelling, our Startnext campaign became the first big catalyst: raising €26,467 and uniting a passionate crowd around rewilding.
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